Alex Stewart Carter
Website | Strategy | E-Commerce | Branding | Photography | Email Marketing | SEO Optimisation | Copywriting
Alex Stewart Carter is a talented decorative artist creating beautiful decoupage glass homeware.
She came to me with a thriving wholesale business selling one-off items within galleries and gifts shops.
Alex was ready to expand her business model into ecommerce, through the creation of a website that would provide a selected catalogue of replicable designs, alongside showcasing her bespoke and customised offerings, and encouraging new wholesale stockists.
PROJECT STEPS
E-commerce strategy planning:
map target customers
consolidate existing branding into digital language
narrow down a limited and replicable catalogue into designs and product types
business model pricing strategy to balance wholesale and retail markets
determine shipping regions and integrate shipping solutions
Asset creation:
cut-out product photography editing using photoshop to standardise on matching backgrounds
lifestyle product photography to illustrate products in target market settings
founder photograph
branding guidelines to finalise colours, fonts and tone of voice
Website build:
Shopify website build
catalogue set up
product type set up
SEO keyword research
copywriting across products and pages
gift cards
additional pages for bespoke and wholesale services
Email set-up:
Klaviyo integration with Shopify
branded Klaviyo templates designed to match website
standard Shopify e-commerce emails replaced with branded templates
automated 3-email welcome series created
Launch:
Google my business set up
social sharing
metadescriptions and alt tags for SEO
alexstewartcarter.com
The Project
Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.
VISA
Head of Global Innovation Activations
Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.
BBC COUNTRYFILE MAGAZINE
Production Editor
We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.
HOUSING LIN
Chief Executive
Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!
TDi SUSTAINABILITY
Head of Research
I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.
MUCH BETTER
Business Development Specialist
Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.
GRIEF & LOSS THERAPIST
Flora Jardine
I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.