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Websites
making you feel at home online
I love the process of crafting a website which, for me as a writer, is a bit like writing a poem: a delicate balancing of images and information to capture the essence of a multifaceted project.
Websites and poems both demand that the user experience be smooth, efficient and powerful. Each message, each visual touchpoint needs to layer narrative and atmosphere to create an effect on the reader.
Done well, websites can be inspiring, educational and memorable. They're a perfect opportunity to give your audience an intimate experience of your mission and ethos.
Wix brochureware
Shopify e-commerce
Wireframes bespoke
I create websites for small and medium-sized businesses, typically working with Shopify for e-commerce and Wix for sites that are showcasing services or telling the mission of your organisation.
If you need something a bit extra-special, I also have teams that I collaborate with to create bespoke wireframe solutions.
Strategy & Website Design
While you can have a strategy without a website, you simply cannot have a website without a strategy.
The whole process of website creation demands that you:
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define your aesthetic positioning
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hone your service offering
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understand and speak directly to your target customer
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optimise for discoverability and conversions
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create a connected user journey to and from the site.
A website is an investment into your future, and as such, it should reflect not only where you've got to, but where you're going.
Beyond Launch...
Strategy support is an intrinsic part of the development process for all websites I build for clients. Into those early development stages, we'll layer the important technical bits to ensure your website is equipped with:
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search engine optimisation (SEO)
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a user experience journey that drives conversions
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any infrastructure like e-commerce set-up, bookings, contact forms
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integrated newsletter, loyalty and CRM systems, etc...
Once you've created a website, you then need to be thinking about how you're going to bring people to it.
For this reason, I can also help clients set up the digital systems that drive traffic to websites through ongoing marketing expertise support or mentoring to ensure your new online home has the best chance of success.
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